The Rise of Mobile Computing Highlights the Relevance of Local Search Marketing

Following the Consumer Electronics Show in Las Vegas, majority of the news and new products launched are mobile devices ranging from Smartphones to Tablets. CES features the newest electronic gadgets to be released by manufacturers this year. News about Smartphone and tablets running the show in CES cannot be ignored. It has been forecasted that mobile computing will continuously grow this year. Reports show that mobile data usage continues to double every year. The ability of these devices to come with data plans gives consumers the ability to access the internet while on the go.Consumers use these devices for up to date information and staying connected with social networks. What used to be just a communication tool has now become a way for people to constantly stay connected to the rest of the world.So how does this affect your business? This means more and more users rely on their mobile phones or devices to gain quick access to the internet for information. Information gathered through mobile devices is mostly local in nature. Local Search Marketing will always play an important role for your local business. With devices limited screen landscape our website should be visible in Local Search Results. Local search engine optimization continues to grow in importance. Visibility would mean accessibility to your webpage and in turn translate to better site and shop traffic. This traffic could definitely increase sales for your business.So let us say that your company website is now getting the visibility that you want in local searches. This is not enough. The growing number of mobile devices that your potential customers use must be able to view your website as well. What is the use of being able to rank in searching if the browsers on these devices could not display your webpage? This does not mean you are required to make mobile sites for these devices but more on making your webpage mobile friendly.Now that we are at the dawn of mobile internet, your business should take advantage of the tools that the Internet provides for your business. These few tips on Local Search Marketing should provide your business with better sales for this year by capturing mobile users.

Mobile Computing and the Anonymous User

Computer security is based on the authenticated user, also referred to as the “named user” in order to achieve accountability for user actions and to mediate access to resources. The lack of an authenticated user means the resources of the device are available to whoever has physical access to the device. Where a device can be accessed remotely, physical access is not even necessary.The familiar logon procedure, where a user typically supplies a user id and a password to gain access to a system, is more formally referred as identification and authentication. The authentication step is always based on something the user has, knows, or is, so a password, a card or a biometric signature can all be used to achieve authentication, with a password being the common solution.Web sites often allow unauthenticated users as a means to enable easy access to non-sensitive information or services. Mobile computing operating systems have adopted the web site approach, allowing easy access but relying on the user not to store sensitive information on the device. If the user ignores the issue, any sensitive information stored, processed or transmitted by the device is unprotected. Note, some mobile devices encrypt their communications, which does provide a degree of protection during transmission.As a replacement for personal computers, the lack of security in many tablets is a significant issue if use of the unsecured tablet involves anything sensitive. Users should give serious thought to the potential consequences resulting from compromise of the information used on a unsecured tablet.Mobile apps present an additional layer of uncertainty as what an app does with user provided data may not be apparent to the user. Users should be aware that apps can store data long after it is supplied with that data accessible to individuals unknown to the user.Certainly device theft is an issue, as device theft can also be data theft and may be motivated by data theft. User awareness of the implications of these issues would require a degree of education that is likely unrealistic to expect.As corporations gravitate to mobile devices for employee use, the corporate security teams should be expected to understand and address issues associated with employee use involving any corporate information assets and especially sensitive assets.